Vice President of Strategic Client Engagement

The Vice President of Strategic Client Engagement will lead a multidisciplinary team focused on delivering measurable client outcomes while advancing MDLinx’s audience intelligence and platform capabilities. Reporting directly to the Chief Commercial Officer, this role will oversee account management, analytics, and marketing functions, ensuring alignment between client objectives and data-driven strategic solutions.This leader will play a pivotal role in strengthening MDLinx’s position as the most contextually intelligent healthcare engagement platform—bridging marketing strategy, analytics, and innovation to drive business growth.Key Responsibilities:Customer Engagement and StrategyServe as a strategic thought partner to clients, aligning marketing strategy with business goals through the development of data-driven, measurable engagement programs.Identify client challenges and bridge them with MDLinx’s platform capabilities—delivering quantifiable impact through omnichannel programs, predictive analytics, and behavioral insights (in partnership with data science and engineering)Lead cross-functional collaboration across marketing, analytics, and product teams to deliver optimized media mix, enhanced targeting, and superior engagement outcomes (in partnership with growth marketing and analytics)Develop and execute strategies that elevate client satisfaction, retention, and revenue growth by leveraging MDLinx’s first-party data, proprietary HCP identity graph, and contextual content engine.Strategic Planning, Analytics, and CRM IntegrationSupport the analytics department within MDLinx’s interactive CRM-driven ecosystem—establishing measurable program strategies, campaign KPIs, and performance optimization frameworks.Lead Strategic Planning and closely align to Data Science and Engineering functions to ensure healthcare and life sciences clients receive insight-driven, results-based recommendations for omnichannel marketing programs.Partner with analytics leads to translate campaign data into actionable insights—informing segmentation, progressive profiling, and next-best-action recommendations.Champion the integration of analytics and CRM intelligence into client engagements, creating a continuous loop between strategy, execution, and optimization.Collaborate with internal data teams to build and evolve attribution models, engagement dashboards, and lead scoring systems that directly demonstrate client ROI.Leadership and Organizational ImpactLead and mentor account management, analytics, and strategy teams—fostering a collaborative, insights-first culture that combines strategic creativity with analytical precision.Provide ongoing coaching to build team expertise in pharma marketing, customer lifecycle strategy, and omnichannel data interpretation.Serve as a key thought leader within the organization, translating market trends and data science innovations into strategic opportunities for both clients and internal teams.Cultivate a shared vision with product, data, and marketing leadership to ensure seamless strategic cohesion across all client deliverables.Innovation and Roadmap EvolutionCollaborate with the Chief Commercial Officer and product/data teams to shape the MDLinx 3.0 roadmap—advancing DSP integrations, AI-driven personalization, and cross-channel intelligence.Identify emerging market trends and client opportunities to position MDLinx as a category leader in contextually engineered omnichannel engagement.Drive the development of thought leadership and case studies that demonstrate MDLinx’s impact across strategy, analytics, and measurable brand outcomes.