As the Market Research Analyst, you will shape how Nearmap understands and anticipates the needs of our customers, markets, and competitors. This role focuses on uncovering insights that guide product strategy, roadmap prioritization, and go-to-market alignment.In this role, you will partner with product managers, go-to-market teams, and executives to answer critical questions about what to build, who to build it for, and why it matters. Collaborating with customers, analysts, and internal teams across North America and Australia/New Zealand, you will turn complex signals into clear recommendations that help Nearmap stay ahead of the market and deliver exceptional value.You will work closely with Product Managers and GTM leaders, to inform planning, validate direction, and ensure alignment between customer needs and product execution. You’ll collaborate with the Data & Analytics team to design and interpret research, with Sales and Customer Success to surface insights from the field, and with Marketing to sharpen messaging and positioning. Your work will help unify the organization around a shared understanding of the market, our customers, and our competitive landscape.You will engage directly with customers, prospects, and industry experts to uncover insights that inform product direction and strategic decisions. This includes leading interviews, coordinating surveys, attending industry events, and analyzing public market and competitor signals. Your work will ensure that Nearmap remains deeply connected to the people we serve and the markets we operate in, bringing the voice of the customer and the dynamics of the industry into every product conversation.Key ResponsibilitiesPlan and conduct interviews, surveys, and observational research to uncover customer needs and pain points.Partner with Customer Success and Sales to surface recurring themes from the field.Analyze industry trends, market size, growth drivers, and buyer behavior to inform strategic decisions.Identify emerging technologies, regulatory shifts, or adjacent opportunities that may influence Nearmap’s roadmap.Create structured market segmentation models to help prioritize focus areas.Track and evaluate competitor offerings, positioning, pricing, and go-to-market strategies. · Analyze shifts in competitor strategy and communicate potential risks or opportunities.Partner with Sales and Marketing to refine messaging and differentiation based on competitor insights.Partner with Product and Strategy to inform multi-quarter planning and investment decisions.Support executive briefings with timely and relevant insights about market dynamics.Facilitate alignment between cross-functional teams through shared understanding of strategic context.