Director, Americas Regional E-Commerce Marketing

The Director, Americas Regional E-Commerce Marketing will play a pivotal role in shaping Cricut’s digital presence across key marketplaces in North America, including Amazon, Walmart, and emerging platforms. We are seeking a strategic and creative leader, passionate about the crafting space, who thrives on ownership and excels in a fast-paced environment. This role will oversee marketplace strategy, including product page optimization, asset development, paid search and display advertising, and strategic partnerships with platform teams to deliver a best-in-class customer experience. The Director will collaborate closely with sales, product marketing, and social media teams to ensure Cricut’s brand is harmonized and impactful across all e-commerce channels.What you’ll do Lead North America marketing strategy development and execution. Manage DSP marketing agency relationships, budgets, and strategy. Set up and manage Amazon Search and Display campaigns, optimizing performance and ROI. Lead marketing and product setup initiatives on Mercado Livre, driving effective positioning and growth in Latin American markets. Collaborate with and present to the Executive Team on marketing strategy. Facilitate marketplace strategies across Amazon, Walmart, and other platforms. Oversee product page setup and management for Amazon. Own paid media strategy (on- and off-platform) for Amazon, including campaign setup, optimizations, and reporting—partnering with each channel’s advertising teams for unique opportunities. Develop and execute marketing plans aligned with channel-specific sales growth goals. Create and manage brand store content. Design and launch custom carousel images, enhanced content (Basic and Premium A+), and other digital assets. Test and experiment with Amazon marketing tactics (Content A/B Testing, Email Campaigns, Brand Posts, etc.). Own and launch media strategies for emerging e-commerce platforms. Partner with internal teams to manage the catalog lifecycle, lead product launches, and ensure Cricut’s brand is consistent across all e-commerce platforms.