Start ASAP: Business Development Manager

Purpose of this position

The Business Development Manager is responsible for the sales & marketing planning and execution of Right at Home assigned territory. These responsibilities include representing the Agency, finding and delivering qualified leads; and selling the Agency through investigating needs, advancing and demonstrating capability to qualified leads with the objective of reaching and maintaining budgeted census for the Agency. It is expected that the Business Development Manager complete any required training and become knowledgeable in Right at Home’s philosophy, principles of service, and applicable policies and procedures. As a key representative of Right at Home , the Business Development Manager is expected to promote Right at Home within local business and commerce communities.

Qualifications

Successful consultative sales experience

Self-directed orientation

Good organizational skills

Computer literate.

Sales and Management experience required

College degree preferred

Planning and negotiating skills

Areas of Responsibility

Sales Execution

Advertising & Marketing programs

External Business Development

Planning, Administration, Advising Management

Target Census / Budgets

Communication & Quality Assurance

Sales

Develop strategy for each prospect from initial inquiry through the final decision

Plan each customer interaction

Maintain a thorough working proficiency of prospective clients

Conduct pre screening of possible admissions and refer to Patient Care Coordinator for approval

Keep all prospect records current on computerized lead tracking system

Build customer focused relationship by:

— Preliminary call objectives

— Investigating customer needs

- Demonstrating Right at Home ’s capability

— Obtaining customer commitment

Ensure that all Right at Home staff understand that marketing is everyone’s responsibility and are knowledgeable and trained in their role of:

— Marketing and sales

— Customer service/telephone etiquette

— Conduct in service to all staff regarding customer service

Conduct weekly strategy and advisory meetings with the CEO and other Key staff to review sales activities.

Keep records of all contacts, prospects & leads.

Send thank you notes or gifts to all social workers, hospitals, doctors’ offices & potential sources of admissions.

Advertising & Marketing Programs

Plan, direct & implement all advertising and promotional campaign for all Right at Home operations within provided budget to increase sales (census).

Closely work with key staff and others to generate ideas for client campaign and promotion.

Work with the CEO to prepare a budget and cost estimates for promotions, campaign materials, gifts, souvenirs, calendars and other Right at Home advertising materials.

Conduct an organize inventory control system of all Right at Home ’s marketing and promotional materials.

Maintain an adequate supply of all Right at Home ’s marketing, advertising & promotional products & materials in an orderly & organized manner.

Streamline and consistently monitor the effectiveness of all marketing programs currently in place.

Plan and direct special events with in Right at Home Agency that combine advertising with incentives to increase sales (census).

Census/Budgets

Strive to maintain monthly targeted census as determined by the CEO

Assist with the development of Agency annual sales and marketing budget

Monitor and mange the entire Marketing & Advertising budget & expenses.

External Business Development

Identify referral sources through site specific research

Act as primary company representative with emphasis on targeted referral sources for lead

generation.

Monthly planning and execution of external business presentations:

— Plan call objectives

Observe social, economic, and political trends that might ultimately affect the Agency operations and make recommendations to enhance the firm's image on the basis of those trends.