Director, Digital Growth and Content

Develop and execute the club’s cross-channel paid media strategy (Meta, PMAX, TikTok, LinkedIn, etc.) to support performance goals across ticket sales, lead gen, and brand building.Lead campaign development from end to end: audience segmentation, offer strategy, creative briefing, ad buildout, landing page flow, and performance optimization.Build messaging frameworks that translate business objectives into channel-specific hooks, value props, and CTAs tailored by audience and funnel stage.Collaborate with content and creative teams to ensure assets are aligned with testing goals and performance insights.Own marketing attribution strategy—maximize visibility into performance by managing pixels, tags, UTMs, and conversion events across platforms.Monitor dashboards (GA4, Ads Manager, salesforce etc.) and deliver unified reporting across paid, owned (email, app), and web platforms, connecting the fan journey from first touch through purchase and retention.Oversee the development and execution of email and SMS campaigns, lifecycle and fan journey automation- from segmentation and personalization to creative briefing and performance optimization.Own website content strategy and performance, partnering with tech/product to ensure pages are optimized for conversion, SEO, and fan experience. Define digital campaigns’ landing page flows and testing roadmaps.Elevate the fan experience in our app through thoughtful UX, push campaigns and integrations with ticketing and membership programs. Partner with comms to generate compelling content and storytelling.Manage and mentor the Digital Coordinator, providing strategic direction and day-to-day support to ensure flawless execution across digital channels.Partner with ticketing to ensure campaigns are integrated into sales flows and remarketing efforts.Scale infrastructure: build playbooks, testing roadmaps, reporting templates, and campaign cadences that can be repeated and improved over time.Identify and test into emerging platforms and technologies  (e.g.,gamification, YouTube Shorts, personalization tools,) that align with target audience behavior and enhance fan experience.