Associate Manager, Cause Marketing (Individual Contributor)

The Associate Manager, Cause Marketing, is responsible for managing the strategic execution of communications and data management in support of International Dairy Queen, Inc.’s cause marketing mission related to its national partnership with Children’s Miracle Network (CMN) Hospitals. This individual also assumes a leadership role, developing materials for presentations to key audiences such as the CMN Committee, CMN Ambassadors, Operations, Franchisees, and other identified audiences.This position reports to the Vice President of Marketing Communications and frequently interacts with Dairy Queen’s Leadership Team, Marketing Communications Team, CMN Committee, CMN Ambassadors, IT, and franchisees.Primary AccountabilitiesCause Marketing Program Management and  PerformanceLeads execution of Dip It For Kids, Miracle Treat Day, Miracle Balloons, and Round Up for Kids with a focus on growing total fundraising and executing follow-up donation communications and remittance process management.Collaborate with creative services to develop effective marketing materials to promote franchisee and fan engagements with cause initiatives.Leads and supports franchisee facing groups aimed at growing CMNH fundraising including CMN Committee and Ambassador Groups including preparing materials for quarterly meetings.Drives selection and execution of annual awards for top performing franchisees with fundraisingModifies and maintains updated processes and best practices – continually looks for solutionsData Analytics & Reporting Manages, maintains, and organizes sensitive data related to cause marketing efforts.Designs and produces reports as needed to update leadership & charitable partners.Leads effort to continually refine data management processes, tools and procedures.Develops and shares reporting results for engagement on CMNH initiatives to a variety of stakeholders.Manages day to day data entry as needed ensuring accuracy.Maintains and updates all applicable records and contracts.Ensures the accurate tracking of donations at a store-by-store level to ensure the funds are funneled back to the proper CMN hospital.Content DevelopmentDevelops and maintains content presented across a variety of channels to achieve business goals as well as ensures accuracy for a positive fan experience.Produces a wide array of materials and resources for both internal and external audiences which include but are not limited to tip sheets, guides, PowerPoint presentations, and toolkit resources.Develops and delivers presentations to internal and external audiences on a regular basis.Strategic Planning and Campaign AdvancementLeads the development of CMN annual goals and progress tracking.  Includes actively seeking ways to grow fundraising when programs are off track.Leads the development of annual CMNH plan and calendar of programs alongside CMN team.Collaborates with franchisees to build on and share best practices.Other Duties as NeededSupport events with internal and external partners which includes Children’s Miracle Network Hospital Week and DQ CONNECTVisits stores on key dates of campaigns – including interfacing with Fans, Crew Members and owner operators.May travel 1 – 4 times per year.The US national base salary range for this position is $80,088 -$96,106. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience.