We are seeking a highly analytical and strategic Senior Financial Analyst to join our team.  This role is responsible for identifying and interpreting both internal and external sales trends to drive data-informed decision-making.  This position will analyze historical results, perform variance analysis, identify trends, and make recommendations for improvements. This individual will report to the Director of Finance and will work cross-functionally across several key areas of the business including Finance, Marketing, Decision Science, and others.  The ideal candidate will have a strong background in data analysis, market intelligence, and business strategy, with a proven ability to synthesize complex information into actionable recommendations for senior leadershipRESPONSIBILITIES & DUTIES  Analyze Market TrendsAnalyze internal sales performance data to identify trends, opportunities, and areas of concern across products, channels, regions, and customer segments.Monitor external market conditions, competitor performance, and industry trends to inform strategic planning and aid in forecast predictionsReport & Forecast Develop and maintain advanced forecasting models and tools, incorporating relevant data such as market trends, promotional activities, economic indicators, and competitive analysisRegularly communicate sales forecasts and insights to key stakeholders, including senior managementGenerate reports and presentations summarizing sales forecasts, performance analysis, and recommendations for management review and decision-makingBuild and maintain dashboards and reports to track sales performance metrics and KPIsPrepare clear and concise presentations and reports for senior leadership, offering data-driven recommendations to support strategic decisionsEvaluate the impact of past initiatives and campaigns to inform future sales strategies