Director, US HCP Immunology Marketing

Sobi is seeking a Director, US HCP Immunology Marketing to lead the development and execution of the healthcare professional marketing strategy for a novel infused therapy for uncontrolled gout. Reporting to the Executive Director of Immunology Marketing, this high-impact, high-visibility role provides the opportunity to shape a landmark product launch and bring an innovative treatment option to patients. This is an individual contributor role that is flexible on location. Travel to the Sobi office (Waltham, MA) is expected when needed if candidate is remote.  Key responsibilities: Strategic Development, Pull Through & Tactical Execution Develop and own the US HCP marketing strategy, ensuring alignment with overall brand and franchise objectives Define the HCP launch plan, including positioning, core messaging, campaign concepts, and channel mix Lead development of HCP promotional materials, ensuring they are strategically aligned and fully compliant with regulatory, legal, and medical standards and meet the needs of customer and internal audiences Market Insights & Analytics Partner with analytics, market research and cross-functional partners (e.g., medical) to gather and distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs Identify and address drivers and obstacles to brand adoption among target HCPs to inform brand strategy and franchise planning Cross-Functional Leadership Partner closely with the Director, Market Development as well as the Associate Director, Nursing & Site of Care Education to ensure strategic continuity, message consistency and a seamless customer experience across shared stakeholders and sites of care Partner closely with the Sales Leadership Team to create field tools and training that build clinical confidence and conviction among HCPs Cultivate strong relationships and drive collaboration with all cross functional partners including sales, medical affairs, commercial operations, sales training, regulatory, legal, analytics and market access  Other Support development and execution of key meetings, such as Launch and National Sales Meetings Manage external vendors and the HCP marketing budget, ensuring delivery of timely, on-budget, high-quality deliverables Lead other cross-functional projects and initiatives to ensure successful commercialization