CATEGORY MANAGEMENTProvide category management insights to top customers by leading discussions focused on identifying and leveraging category growth opportunities.Develop, create, and present regular category reviews, strategies, and plans in collaboration with retail partners.Translate insights into actionable steps for retailers by implementing, analyzing, and evaluating category plans.Strategically design customer category management business plans that align with the overall goals of the customers' businesses.ANALYSISIdentify performance gaps in areas such as volume, market share, pricing, promotions, shelf space, and product distribution.Execute solutions, track progress, measure outcomes, and communicate results effectively.Analyze consumer and shopper data to generate insights and uncover opportunities.Conduct post-program analysis to evaluate results.Manage and maintain databases, reports, and applications.Provide analytical support and actionable insights to assist in the development of Category Initiatives.PARTNERSHIPSBuild and maintain strong partnerships with Business Unit (BU) Sales Leaders and Retail Partners to develop strategic plans for category management within the BU or customer team.Utilize a variety of category management tools to drive productivity improvements for the BU through specialized projects.Provide support to BU sales teams by addressing ad-hoc data requests, answering inquiries, and delivering basic technical support and analytics.Coordinate internal communications and efforts within the BU to ensure that all informational and analytical needs are effectively met.Respond to team requirements promptly and efficiently, demonstrating a sense of urgency, persistence, and a commitment to quality and excellent customer service.Assist account teams in using system applications, accessing and applying data, and fulfilling information requests.Foster and leverage relationships with Headquarter Category teams to exchange best practices and share resources effectively.REPORTINGEstablish best practices for reporting and take responsibility for updating reports on a weekly and monthly basis.Create reports utilizing syndicated and internal sales data to support Red Bull's category development strategy.