The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Media’s books, authors and brand across digital channels and combines technical marketing expertise with a passion for ministry and publishing. This role is hands-on and strategic and supports the growth of our ecommerce sales, author reach, and digital engagement. Please note that this position requires on-site work at our Lake Mary, Florida office, so we are seeking candidates who are local or able to work in-person full-time.KEY RESPONSIBILITIESCampaign Strategy & ExecutionDevelop and execute full-funnel digital marketing campaigns to support book launches and evergreen promotionsManage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platformsCreate and monitor campaign calendars in alignment with release schedules and seasonal prioritiesCollaborate with authors and internal stakeholders to build compelling campaigns that reflect both audience insight and spiritual impactEmail & Content MarketingOversee email marketing strategy including automation, segmentation, and list growthWrite or manage production of email copy, landing page content, and social media assetsCoordinate the creation of digital assets with the creative team to maintain brand consistencyAnalytics & OptimizationTrack and report on KPIs such as CTR, conversion rate, ROAS, and CACUse tools like Google Analytics and Meta Pixel, to optimize campaign performanceConduct A/B tests to improve audience targeting, copy effectiveness, and creative assetsAuthor & Influencer SupportWork with authors and ministry partners to maximize exposure and impact for new releasesProvide toolkits, content, and consultation to empower author marketing effortsWebsite & Ecommerce IntegrationCoordinate updates to product pages and campaign landing pages in Shopify or retail partners.Monitor SEO performance, recommend improvements, and ensure strong UX for book buyers