Senior Director Creative Services

Opportunity at a GlanceThe Senior Director Creative Services leads the operations and development of content and creative assets that drive performance across the full funnel — from enrollment to application. This role ensures high-quality, on-brand creative aligned to strategic goals through efficient, technology-enabled workflows by leading the Creative Center of Excellence supporting five high-volume, higher-education brands.  This inspirational leader lives and breathes process and efficiency and appreciates a test and learn model for optimization.  He/she knows how to foster a culture of creativity and infuses new technology and innovation into the team’s day to day.  

ResponsibilitiesDevelop, optimize and manage workflows.Assess cross institutional prioritization and resource allocation.Establish and define best practices, guidelines, and quality benchmarks for the CoE's area of focus.Track key metrics and ROI to evaluate the effectiveness of CoE initiatives and identify areas for improvement. .Provide ongoing training and coaching to team members to ensure consistent application of workflows and best practices.Partner successfully across the marketing organization to identify their specific needs and tailor CoE support accordingly.Manages channel and content agency relationships.Lead multidisciplinary creative teams (design, copywriting, production) supporting multiple brandsManage creative operations team – traffic, campaign managementOversees institution-specific account teams responsible for delivering on-brand, full funnel content for all five institutions.Drive innovation in creative production, leveraging GenAI and automation tools to scale asset creation and personalization.Pilot new marketing strategies and technologies within the CoE to create best-in-class efficiency, performance and execution.Completes other duties as assigned.Performs other duties as assignedComplies with all policies and standards