Position SummaryThe Email & Marketing Automation Manager manages CDP and email marketing platforms across Aspen One brands. This role supports the development, execution, and ongoing refinement of multi-channel campaigns and automated journeys, with a particular focus on the Aspen Snowmass email strategy. The manager applies consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing programs across channels, aiming to strengthen retention, enhance the guest experience, and drive revenue and lifetime value. This position reports to the Director of Digital & Performance MarketingThe budgeted salary range for this position is $60,000 to &80,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. Job Posting Deadline Applications for this position will be accepted until September 15, 2025. Essential Job FunctionsManage the CDP and marketing automation platform (Braze) to drive revenue growth and enhance personalization across Aspen One brandsLead Aspen Snowmass email marketing, including strategy, planning and calendar, responsive design, segmentation and list management, deployment and scheduling, tracking, testing, and reportingExecute automated, personalized multi-channel journeys (email, push, in-app messaging, SMS) to drive upsell and cross-sell, increase retention, and encourage year-round engagementSupport email programs and lifecycle journeys tailored to each vertical (ski, hospitality, retail), while also developing cross-brand journeysBuild new automated journeys aligned with retention and product strategies, managing strategy, planning, segmentation, triggers, dynamic content, deployment, tracking, testing, and reportingPartner with business unit teams to design and implement campaigns that support BU-specific goalsWork with product and tech teams to integrate Braze with other platforms (POS, booking engines, loyalty programs)Utilize first-party data to create high-value guest segments and ensure data best practices across all channelsBuild out mobile communications strategy, including SMS and app push notificationsDevelop and implement A/B testing strategies to optimize campaign performanceAnalyze guest behavior, demographics, and product usage to extract insights and refine communicationsOptimize lifecycle marketing, renewal, and retention efforts for lapsed guest journeysEnsure compliance with data privacy regulations (GDPR, CCPA) and stay current on Braze features and marketing automation trendsOther duties as assigned