Sr Director, Product Marketing

BRAND & PRODUCT MARKETING STRATEGYLead the development of the U.S. product marketing strategy, ensuring alignment with brand objectives and broader business goals.Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and enhance relevance across national, regional, and customer-specific initiatives.Act as a strategic leader in the Annual Business Planning process by spearheading the development of the product marketing strategy, National Brand Calendar (encompassing National Pillars and Regional Campaigns), and ensuring broad organizational alignment.Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.Innovate and pioneer new ideas and creative platforms that inspire innovative 360-degree campaigns at both national and regional levels, elevating the brand's cultural relevance and consumer engagement.Establish clear objectives, success metrics, and operational workflows to ensure the annual plan is executed effectively and on schedule.Collaborate with global counterparts to ensure cohesion and alignment with global brand strategies, adherence to best practices, and consistency with global brand standards.Advocate for innovation and strategic consistency across all marketing planning efforts to reinforce the "Fits My Everyday Life" positioning while driving long-term brand equity.CAMPAIGN DEVELOPMENT & EXECUTIONLead the development and implementation of integrated, consumer-focused product marketing campaigns, encompassing everything from strategy and brief creation to creative execution and performance analysis.Ensure that all Occasions and Consumer Activation campaigns effectively utilize distinctive, proprietary brand assets to enhance engagement and achieve measurable results.Drive innovation in creative approaches by pushing the boundaries of concept development, formats, and activations to create groundbreaking campaigns that captivate consumers and elevate the brand.Maintain consistency across key consumer touchpoints, including digital platforms, retail environments, experiential initiatives, shopper interactions, and media channels.Foster campaign cohesion by delivering comprehensive toolkits, frameworks, and messaging that enable seamless execution at all levels.Manage cross-functional teams and collaborate with agency partners to execute impactful campaigns that are delivered on time, within budget, and aligned with strategic objectives.Ensure that all consumer-facing materials—both digital and physical—are engaging, compliant, and aligned with brand guidelines and expectations.Collaborate with cross-functional teams to create effective point-of-sale and shopper marketing materials that align with strategic priorities and reinforce campaign messages.CROSS-FUNCTIONAL LEADERSHIP & COLLABORATIONEstablish and maintain strong cross-functional relationships with key partners across Marketing, Sales, Media, Shopper, and Regional teams to ensure strategic alignment and operational excellence.Serve as a strategic advisor to Brand and Marketing leadership on product marketing, brand activation, and consumer engagement strategies.Promote cross-functional integration by developing frameworks that enhance efficiency and execution across teams while driving operational excellence.Adapt national brand marketing plans to align with regional and customer-specific needs while upholding brand integrity and consistency.Foster relationships with global stakeholders by providing insights into the U.S. market, supporting global planning processes, and ensuring that U.S. execution aligns with global standards while addressing local market needs.Lead, coach, and inspire a high-performing team to create and implement integrated, consumer-focused campaigns that align with our strategic priorities.Ensure the team is appropriately structured and adequately resourced to support the organization at large and achieve all Product Marketing goals and initiatives.Provide mentorship to direct reports, fostering their professional growth through consistent feedback, development planning, and opportunities to enhance their skills.Cultivate a culture that prioritizes creativity, collaboration, accountability, and a consumer-first mindset, promoting both high performance and continuous learning.