Associate Manager, Trade Marketing (Wine)

Trade Marketing & Channel StrategyCollaborate on annual trade marketing plans for both retail and on-premise channels by translating overall brand objectives into actionable channel strategies.Identify key priorities and develop specific, measurable tactics that align with sales goals and support broader brand initiatives.Point-of-Sale & Branded MaterialsContribute to the strategic planning and development of a full suite of compelling point-of-sale (POS) materials and branded merchandise designed to drive consumer engagement and conversion.Lead account-specific adaptations of creative campaign materials—such as POS items, print ads, and out-of-home assets—ensuring brand alignment and visual consistency across executions.Shopper Marketing & PromotionsAssist in the development of shopper marketing initiatives and coupon programming to drive purchase intent and incremental sales at the point of decision.Visual Storytelling & Sales EnablementPartner with the brand team to design visually engaging storytelling templates and sales tools for use in trade presentations, account meetings, and key customer communications.E-Commerce MarketingCollaborate with the e-commerce team to create marketing content and promotional strategies tailored for key digital retail partners, including Instacart, DoorDash, Minibar, ReserveBar, Wine.com, and others.Support the development and execution of digital marketing assets for retail and on-premise campaigns, optimizing content for retail media platforms.Creative Execution & Brand ConsistencyUtilize Adobe Creative Suite (Photoshop, Illustrator, etc.) to design, adapt, and produce high-quality digital and print assets.Ensure all creative output maintains consistency with brand guidelines across all consumer touchpoints and customer-facing materials.