Marketing Specialist

Job DescriptionWe are currently hiring a Marketing Specialist to join our growing team in Birmingham, AL. The ideal candidate will be responsible for supporting and executing marketing initiatives that drive brand awareness, generate leads, and support our overall business strategy. You will work closely with cross-functional teams to ensure campaign success and deliver measurable results.ResponsibilitiesDevelop and implement marketing strategies to support business objectivesConduct market research to identify trends, opportunities, and competitor activitiesCoordinate marketing campaigns across various channels (print, email, web, etc.)Create engaging content and marketing materials aligned with brand standardsCollaborate with design, communications, and operations teamsTrack and analyze the performance of marketing campaignsAssist in planning promotional events, product launches, and client presentationsMaintain and update marketing documentation and project timelines